Ohio Northern University was looking for a way to flex their current visual brand, also designed by my team at 160, to fit newly developed athletic recruitment tools. Using the orange line from the current brand effort, the athletics brand pushes the boundaries of the page and the athletes. Gritty textures and explosive photography allow each sport to flex in the system while also maintaining visual consistency.
Below are two pieces used by coaches for recruitment while on the road.
Overarching sports brochure
Sports Specific Brochure
Agency: 160over90, Philadelphia Creative Director: Brian MacDonald Associate Creative Director: Eric Haag Copywriter: David Valento, Sean Corbett Designer: Josh Schott